Buena Tierra was founded in 2018 following the devastating eruption of the Volcán de Fuego in Guatemala, one of the deadliest natural disasters in the country's recent history.

The eruption claimed hundreds of lives, forced thousands to flee, destroyed homes and infrastructure, and had a severe impact on coffee-growing communities by damaging farms, livelihoods, and the local economy.

In response to this crisis, Buena Tierra was launched as part of a long-term initiative for reconstruction and strengthening resilience, with the aim of giving affected families new hope and opening up new perspectives for them.

Even today, the company supports farmers through ongoing technical and business training, the introduction of improved coffee varieties, facilitating access to agricultural inputs such as fertilizers, and promoting sustainable farming practices that strengthen both livelihoods and long-term resilience.

In addition to supporting coffee production, the organization processes coffee using a range of specialized methods, including washed, natural, honey, and anaerobic fermentation. By experimenting with innovative processing techniques, it develops distinctive flavor profiles that open up opportunities to introduce its coffee varieties to various specialty markets worldwide.

Furthermore, they oversee the dry milling process and ensure that every batch is processed to meet international export standards. Through quality management from harvest to processing and dry milling, they ensure traceability, consistency, and the exceptional quality expected by specialty coffee buyers, while simultaneously making it easier for producers to bring their coffees to international markets.

Recognizing that a lasting solution required more than just emergency aid, the Korea International Cooperation Agency (KOICA), Good Neighbors Guatemala, and Juan José joined forces to establish Buena Tierra. What began as a reconstruction initiative has developed into a social enterprise dedicated to empowering smallholder coffee farmers, fostering resilient communities, and creating sustainable economic opportunities for future generations.